Overseas Immersive Delivery: Holographic Calls and VR in Africa

The brief

MTN and ZTE wanted to showcase immersive, next-generation experiences to audiences in its own markets — delivered on the ground in Africa, not merely produced remotely. The brief spanned two countries: a 5G holographic video call in South Africa and a VR interactive experience in Nigeria, each meant to demonstrate the operators' technology to local audiences firsthand.

What we did

We took our immersive production capability overseas and delivered on site in both markets. In South Africa, we staged a 5G holographic video call, bringing a remote participant into the room as a holographic presence carried over the network. In Nigeria, we built and ran a VR interactive experience that let audiences step into and engage with an immersive environment directly.

Delivering this abroad meant handling capture, transport, and presentation far from home — setting up, testing, and running the experiences on location in Johannesburg and Lagos, and adapting to on-the-ground conditions in each market. Our crew travelled with the production so the holographic call and the VR showcase ran reliably in front of live audiences rather than only in a controlled studio. Working across two countries meant planning for logistics, local setup, and rehearsal in each city, then standing the experiences up on unfamiliar ground and making them perform on the day — the kind of hands-on overseas delivery that a purely remote production cannot offer.

The result

The operator brought genuinely immersive experiences directly to its audiences in South Africa and Nigeria: a 5G holographic video call and a hands-on VR interactive showcase, both delivered on the ground. The project demonstrates our ability to take holographic and VR production overseas and deliver it live in international markets — carrying next-generation immersive technology to audiences well beyond China.