A Virtual Exhibition Hall for OPPO Inno Day 2021

The brief

For OPPO Inno Day 2021 — the brand's global product-innovation event — we were asked to build a virtual exhibition hall that anyone could explore online. Rather than watch a stream, visitors needed to move through a 3D venue themselves, walking between zones and discovering the showcased innovations at their own pace, all from a browser.

What we did

We designed and built a fully explorable 3D exhibition hall that mirrors the sense of attending in person. Visitors navigate the venue freely, moving from zone to zone and turning to look around as they go, with the event's innovations laid out across the space for them to approach and examine. The whole environment runs online in the browser, so an international audience could join without downloads or travel.

We shaped the layout and pacing of the virtual hall to guide visitors naturally through the showcase while still leaving them in control of where they went next. Careful optimisation of the 3D scenes kept navigation smooth and responsive, so the experience felt like exploring a real venue rather than loading a heavy application. We treated the virtual hall as its own designed environment — lighting, spatial flow, and the placement of each showcase were composed to feel purposeful, giving the event a sense of place that a flat page or video stream cannot convey.

The result

OPPO Inno Day 2021 reached a global audience through a 3D venue people could genuinely explore, not just view. By turning the event into a navigable virtual hall, we let visitors anywhere step inside the innovation showcase, walk its zones, and engage with the products on their own terms — extending the reach of a physical-scale event to anyone with a browser and a connection. For a global innovation showcase, that reach matters: the virtual hall let audiences in any market experience the event at the same time, on their own terms, without the limits of location or venue capacity.