Product Ad Films for Consumer-Electronics & Personal-Care Brands

The brief

Consumer brands including Redmi (Xiaomi) and Lebooo — including a flagship smartphone and a high-frequency electric toothbrush — needed a series of product advertising films. Each film had to present its device with the polish audiences expect from a category launch: precise, tactile close-ups of the hardware, a clear demonstration of what it does, and a look that holds up across online, retail-screen and social channels.

What we did

We combined three techniques on a controlled studio stage. Live-action captured the products in use and in the hand; macro cinematography, shot with specialist optics and motion control, rendered surfaces, materials and moving parts in fine detail; and CG carried the viewer inside the device — brush filaments and sonic action for the toothbrush, internal components and interface for the smartphone.

Working from each brand's guidelines, we kept a consistent grade and pace across the series while giving every product its own hero moment. CG and live-action were composited seamlessly so the transition from real hardware to internal animation felt like one continuous shot, with lighting and reflections matched precisely between the shot footage and the rendered layers. Motion control let us repeat camera moves exactly, so a live pass and its CG counterpart lined up frame for frame. Final masters were then cut down to the durations and aspect ratios each platform required, from full-length hero films to short vertical edits.

The result

A cohesive series of product ad films that present each device with premium clarity. The blend of live-action, macro and CG lets every brand show both how its product looks and how it works, in one polished piece — ready for online campaigns, retail displays and social distribution. Because the series shares a visual system, the brands read as part of one considered production while each product still holds its own distinct identity.